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“Live fast DIY young.” Events at Digifest: Massimo Banzi Massimo Banzi | Co-Founder Arduino | Digifest 2014 Intel Family Day celebrates the power in all of us to create, innovate and realize our ideas. The showcase featured play spaces, workshops, exhibits and demonstrations by artists, inventors and makers of many cool things. Closing out Digifest 2014 was the Meet the Media Guru presentation by Massimo Banzi, complete with models wearing dynamic clothing powered by Banzi’s open source hardware, the Arduino. Banzi recounted the story of Arduino’s creation, what it means and what it can do. In co-founding Arduino, a microcontroller board that enables the quick prototyping of digital electronics, Banzi entered at the ground floor of the surging international maker movement. Arduino allows individuals who have minimal experience with electronics and programming to open a box and start playing. With more than 700,000 sold since its founding in 2005, Arduino has transformed design education. – Founded in 2005 in Milan, Meet the Media Guru is an ongoing event featuring the most eminent voices in new media culture and innovation. Cat Power Arduino is connecting cats and tech in novel ways. Many users online have created laser toys for their feline friends for pet fitness and human entertainment. The toy is an easy Sunday afternoon project requiring little coding knowledge, as plenty of resources are available online. Digifest 2015 Want to win $10,000 to pursue your digital business dreams? So did they... Tom Emrich | Founder of We are Wearables demonstrates Google Glasses at Intel Family Day. Finalists from the It’s a Start competition had the opportunity during the festival to show the jury why their project deserves to win one of the prizes, including financing and incubation space in the George Brown College Digital Media & Gaming Incubator and OCAD University’s Imagination Catalyst Incubator. This annual competition, originating in Monza, Italy, is open to creative professionals, budding entrepreneurs, start-ups, students and recent graduates looking to pitch their ideas in a competitive format. For more information, contact [email protected] Student Showcase Winner | Sarah Minor GBC School of Design 2014 The showcase highlights standout student work from across the country, across multidisciplinary categories. Sarah’s Adver-tising Thesis project- What’s #YourCall?took home the award for Best of the Best under the category of Social Innovation, against works from the University of Waterloo, Durham College and OCADU. Her project (whatsyourcall.ca) is an interactive campaign aimed at reducing instances of sexual violence among teen athletes. SM 32  JANUARY 2015 | IN PRODUCTION ISSUE 01 | IN PRODUCTION 33