attracts 480,000 visitors per year , 80 percent of whom come from beyond Cuyahoga County . “ Those are our aspirations for Pittsburgh . It ’ s a big dream , but based on our research , we think it ’ s very doable ,” says Sherwin . “ Pittsburgh has a lot of great attractions , but nothing that fills the niche of a broadly popular adult attraction targeting the 10 million annual overnight visitors to our region .”
Inside plans for Brew : The Museum of Beer include 20,000 sq . ft . of exhibits , a bar and restaurant , a brewery , an event space and a museum store . As they create this new attraction for Pittsburgh , the co-founders intend to draw on the expertise of the professionals who designed cutting-edge attractions like The Guinness Storehouse in Dublin , Ireland , and the Jim Beam and Coca-Cola experiences here in the United States .
Though no official site has been finalized , Sherwin stresses the importance of location — making sure the museum is easily accessible to hometowners as well as anyone visiting Pittsburgh . “ Ideally , we want to be within two miles of the city center , making the museum easily accessible to out-of-towners and close to places like the Convention Center and downtown hotels ,” says Sherwin . “ We ’ re looking in areas like the Strip District , the North Shore , Station Square and other areas near downtown .”
He adds , “ People seem pretty excited about the museum and have expressed interest in getting involved . We ’ ve had several locations contact us to say they have properties available . There are many interesting new real estate developments in the works in Pittsburgh right now . Groups have big ideas and big plans . We ’ re continuing to meet
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