IN Mt. Lebanon Winter 2016 | Page 30

SPONSORED CONTENT BUSINESS SPOTLIGHT SPONSORED CONTENT Babb Orthodontics A New Practice in Mt. Lebanon O rthodontist Dr. Lisa Babb has roots in Mt. Lebanon. Her great‑grandparents lived in Virginia Manor, and it’s where her father spent part of his childhood. So when she decided to take a chance and start up a completely new orthodontic practice, Dr. Babb knew Mt. Lebanon was where she wanted to be. It was a bold move — most orthodontic practices are turned over, with existing doctors selling their patient base to the next generation. But Dr. Babb took a leap of faith, deciding that the opportunity to offer the South Hills her vision and expertise by way of a brand‑new practice was the way to go, and that decision has been well‑received by the patients who are eager to see what she brings to the table. A self‑described dental “nerd,” Dr. Babb has never shied away from the academic rigors of her career path. She completed her undergrad at Pitt summa cum laude with a degree in biology and minor in chemistry. She then went to the University of Pittsburgh Dental School on the highly competitive Dean’s Scholarship, and was accepted into Virginia Commonwealth University’s orthodontic residency program — one of the most elite programs in the country. Upon completion, Dr. Babb was immediately hired by a practice in the North Hills, but always knew that private practice ownership was what she wanted. This May, Babb Orthodontics officially opened the doors to new patients, and a new chapter began for Dr. Babb professionally. Taking on patients of all ages, Babb Orthodontics caters to both the younger and older demographics who may need orthodontic work. Dr. Babb advises that parents have their children first seen by age 7 in order to address any looming issues that can be alleviated before they turn into harder‑to‑address problems later on. 28 724.942.0940 TO ADVERTISE | Mt. Lebanon “Seeing a child at age 7 doesn’t mean every 7‑year‑old needs treatment,” she explained. “But there are orthodontic issues that, if we can catch them early on, it makes life a lot easier when adult teeth come in.” Advocating for patients is one of Dr. Babb’s strong suits, and people find that her office is completely welcoming — from the beverage bar that serves up water and hot chocolate for kids and coffee for their parents, to the bean‑bag chairs and video games in the waiting room. “My goal is to make people comfortable and to be welcoming. I want kids and parents to be able to ask questions in a safe place without fear of being judged,” Dr. Babb said. “I see everyone as individual, unique people. When they come here, we’re discussing their teeth and correcting issues that they may be self‑conscious about. Coming to an orthodontist for the first time can be intimidating and I try to dispel those fears as soon as people come through the door.” Dr. Babb uses 3M orthodontic products, which are engineered to eliminate the common problems with braces such as excess cement on the teeth. She also provides clear braces, Invisalign and more. Everything she uses or does is what she would do for her own family, she notes, adding that she also understands the cost that orthodontic work adds to a family budget. “I know how expensive orthodontic treatment can be, so we work really hard to make it affordable,” says Dr. Babb. “We offer many payment options, discounts for paying in full, payment plans, work with insurance companies, and we are one of the few orthodontic practices in the area taking ‘UPMC for You’ and ‘UPMC for Kids’ state insurances.” For more information on Babb Orthodontics, and to see all of the services provided, go to the website at www.babborthodontics.com. You can also call directly at 412.343.5100 to make your appointment today. Babb Orthodontics is located at 528 Washington Rd., 2nd Fl., 15228, across the street from the fire station.