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Cornerstone # 1 : Our People
GOAL : Create famous people . We can go from good to great by becoming famous for skills that differentiate us from others in the firm and in our markets .
As the first and most important cornerstone of The Rea Advantage , it ’ s absolutely critical that we continue to invest in our people , and that our employees invest in themselves , if we want to strengthen our firm and the service we provide to our clients .
Each employee has been tasked to declare what they want to be famous for . Why ? When our people are famous in certain areas or specialties , we ’ re able to attract more awesome clients and talented people to join our team .
Many of us knew right away what we want to be famous for . Others are still working through that – but what ’ s great is that The Rea Advantage has got us thinking about what we want to do , who we want to work with and how we ’ re going to do it .
We ’ ve also made great headway on The Rea Academy , our new learning and development program that provides technical , leadership and soft skill training to employees .
Cornerstone # 2 : Our Clients
GOAL : Build a bedrock of Rea 1000 clients . Rea can go from good to great by growing the firm and strengthening client relationships .
Rome wasn ’ t built in a day and , similarly , our firm won ’ t grow overnight . It takes patience and a measured approach . That ’ s why this past year we ’ ve carefully evaluated strategic growth opportunities – some we ’ ve pursued , and others , while attractive , we ’ ve left on the table .
One great example of how we put The Rea Advantage in motion was our recent merger with Chardon-based Friel & Associates . In addition to aligning with Rea ’ s culture , what was most attractive to us about this firm was a large percentage of their client base were Rea 1000 clients . continued >
Ours is not one of those plans that sit on a
shelf collecting dust . The pages of our plan
are highlighted , scribbled on , earmarked ,
coffee stained and broken in – signs that
The Rea Advantage is a living document
designed to drive our decisions and maintain
our focus on our wildly important goals .
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