Rea's Annual Report In Motion: 2016 Annual Report | Page 23

An entire year has passed since we introduced our firm ’ s strategic plan , The Rea Advantage . And while it ’ s a great plan ; it would be worthless without great execution to back it up .
we were ready to put The Rea Advantage in motion , we followed the concepts of The 4 Disciplines of Execution ( 4DX ) by Sean Covey , Jim Huling and Chris McChesney , which outlines specific behaviors for translating strategy into action .
But we knew it was inevitable that our leaders and employees would get trapped in the never-ending whirlwind of day-to-day activities – making it impossible to move the needle . But 4DX teaches us how to focus on our goals in a different way .
The 4 Disciplines of Execution : 1 . Focus On The Wildly Important 2 . Act On The Lead Measures 3 . Keep A Compelling Scoreboard 4 . Create A Cadence of Accountability
Ours is not one of those plans that sit on a shelf collecting dust . The pages of our plan are highlighted , scribbled on , earmarked , coffee stained and broken in – signs that The Rea Advantage is a living document designed to drive our decisions and maintain our focus on our wildly important goals .
In last year ’ s annual report , we shared a summary of our strategic plan . Check it out at www . reacpa . com / 2015-strategic-plan .
2016 was an exciting year of progress , change and momentum . When
While our daily activities may be urgent , they ’ re rarely as important as the strategic work that will take us where we want to go . Therefore , if we want to execute , we must learn to tell the difference between the urgent and the important .
While we ’ re still far from mastering this new mindset firm-wide , we ’ ve begun to apply the basic principles of this approach throughout our business . 4DX has helped us start off on the right foot as we work to achieve the goals established in the four cornerstones of our strategic plan . We ’ re happy to share some of our progress . continued >

FOCUS ON THE WILDLY IMPORTANT ACT ON THE LEAD MEASURES KEEP A COMPELLING SCOREBOARD

CREATE A CADENCE OF ACCOUNTABILITY

The 4 Disciplines of Execution