IN Cranberry Winter 2016 | Page 47

REACHING YOUR

TARGETED CUSTOMERS

HAS NEVER BEEN EASIER .

The facts speak for themselves !

Direct Mail remains the single most cost effective method of advertising for reaching customers within

dome light on if possible . It only uses a small your amount community of electricity . and will make it easier for rescuers to find you .

• Make sure the exhaust pipe isn ’ t clogged with snow , ice or mud . A blocked exhaust could cause deadly carbon monoxide gas to leak into the passenger compartment with the engine running .

• Use whatever is available to insulate your body from the cold . This could include floor mats , newspapers or paper maps .

• If possible run the engine and heater just long enough to remove the chill and to conserve gasoline .

Tips for driving in the snow :

• Accelerate

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. Applying the gas slowly to accelerate is the best method for regaining traction and avoiding skids . Don 724.942.0940

’ t try to get moving in a hurry . And take time to slow down for a stoplight . Remember , it takes longer to slow down on icy roads .

• Drive slowly . Everything takes longer on snow-covered roads . Accelerating , stopping and turning — nothing happens as quickly as on dry pavement . Give yourself time to maneuver by driving slowly .

• The normal dry-pavement following distance of three to four seconds should be increased to eight to 10 seconds . This increased margin of safety will provide the longer distance needed if you have to stop .

• Know your brakes . If you have anti-lock brakes ( ABS ) and need to slow down quickly , press hard on the pedal — it ’ s normal for the pedal to vibrate a bit when the ABS is activated . In cars without ABS , use “ threshold ” braking , keeping your heel on the floorboard and using the ball of your foot to apply firm , steady pressure on the brake pedal .

• Don ’ t stop if you can avoid it . There ’ s a big difference in the amount of inertia it takes to start moving from a full stop versus how

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. slow down enough to keep rolling until a traffic light changes , do it • Don ’ t power We can up hills guarantee

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• Don ’ t stop going up can a hill grow . There your ’ s nothing business worse . than trying to get moving up a hill on an icy road . Get some inertia going on a flat Contact roadway before you us take at on the 724.942.0940

hill .

• Stay home . If you really don ’ t have to go out , don ’ t . Even if you can drive well in the snow , not everyone else can . n

WE GET

YOU NOTICED .

Get your business noticed in all the best locations .

We can guarantee you the best placement available — right in your customer ’ s home . Find out how any of our 34 direct-mailed , community-sponsored , quarterly magazines can grow your business .

Contact us at 724.942.0940

WE GET YOU NOTICED .

Get your business noticed in all the best locations .

We can guarantee you the best placement available — right in your customer ’ s home .

Find out how any of our 34 direct-mailed , community-sponsored , quarterly magazines can grow your business . Contact us at 724.942.0940

Cranberry | Winter 2016 | icmags . com 45