TRAFFIC
TRAFFIC INTELLIGENCE:
DATA-LED INSIGHTS ON
IGAMING
To explore the diversification of traffic sources in the gambling niche, Matteo Monari has teamed up
with digital marketing consultant Alexandra Tachalova to analyse the top 10,000 gambling websites in
collaboration with SimilarWeb, Ahrefs and Bizup. IGB Affiliate publishes the top-level findings and insights.
THERE IS ONLY ONE OPTION to stand
out in search engine results – you have
to hack the competition. And there are
two ways to do this: you can either try to
gracefully outplay the system like a virtuoso
or you can brutally crack it like a cyber
vandal. In both cases, what’s difficult is
optimizing your strategy for the right traffic
sources, as you are not simply interested
i