Best In Travel Arachova 2017 | Page 77

THE IMPORTANCE OF INNOVATION FOR THE DEVELOPMENT OF NEW PRODUCTS, THE BOLD BUSINESS OUTWARD MOVES, THE INVESTMENTS, THE RESPECT FOR THE ENVIRONMENT AND THE DEDICATION OF NITSIAKOS PEOPLE. L ooking back, in 1972, when the Greek poultry production was still searching for its identity, today, 44 years later, Nitsiakos has achieved to shield its course. From Bizani of Ioannina, where the biggest Greek chicken production company maintains the main part of its production, up to Arta, Serres and Thessaloniki, Nitsiakos continues the mission of its founder, Theodoros Nitsiakos. Establishing its consolidation in Greece, Nitsiakos has been characterized as one of the fastest developing companies of the country, securing its continuous internal expansion. However, Nitsiakos has managed to be active also in the markets of turkey and rabbit, with parallel investments in the flour production, the wheat export, the import of pellets for energy production, as well as the production and marketing of fodder and raw materials. The strong positioning of the entire corporate activity provides a steady pace for Nitsiakos next steps, contrary to the unfavorable economic conditions, remaining consistent in the implementation of its investment plan. The recent years, Nitsiakos has an outward reaction and continuous investments so much in the level of expanding its product range, expanding and modernizing, at the same time, its infrastructure to meet the increasing production volume. With a significant exporting activity to the Balkan countries, Cyprus, Turkey and France, Nitsiakos currently evaluates new partnerships for further invasion to foreign markets. Nitsiakos is not by chance the biggest Greek company in the production and distribution of white meat, since the strategic decision of the company to develop its self-sufficiency and its vertical production line, reflects the green policy it applies since its foundation, as well as the quality and taste of its products.