ICONIC Jun 2014 | Page 14

John Parker from coaching sports to life successfully One of the most interesting things about the St. Louis is that, day in and day out, the people that are the most influential and powerful in this city are the ones who have come up through the ranks, have unique backgrounds attached to their public persona, and have an uncanny ability to make people listen to what they have to say. Such is the case of John Parker. The former college / professional football coach, turned public relations mogul. The President of Parker Public Relation has constructed himself into one of the true “power players” in the St. Louis area, and one that every charity board around town is seeking to have join their cause. Attend any local charity event or public soiree, and it’s quite possible you’ll be rubbing elbows with this influential leader, who has found himself making news, or his photo in the STL public eye every week within the pages of Alive Magazine, or St. Louis Mag, or even on the cover of the Ladue News. The varied list of “Most Influential St. Louisan’s” includes health-care administrators, energy executives, life-science pioneers, civic leaders, bankers, politicians, builders, real estate developers and more. If there’s money flowing in this town, someone on this list knows where it’s going, and how it will get there. Somehow, whether because of his media background, his personal connections with the leaders of the city and county as well, or because of his outgoing electric personality, Parker has become a power broker with the ability to influence individuals, companies and charitable organizations in the St. Louis area. Parker remains publicly humble about his rising status. He always refers to himself as a “poor black kid from Berkeley”, a small municipality in North County known more now for rising crime rates, and the home of Cedric the Entertainer. Parker’s family moved there in the 60’s and his mother Barbara, has seen a multitude of change pass through the area. “Everything from “whiteflight” to airport expansion” says Parker. When asked about his influential power, Parker stated “I have five children who I can barely get to listen to me at all. I am not sure I have that much influence on anybody. I have an opinion about circumstances and have relationships with a few people. I pass that to individuals and organizations that want it (and sometimes those that don’t) with the true intent of making them better.” Growing up as a black kid in Berkeley in the late 60’s and early 70’s was not an easy task. Parker faced racism both visual to him, and hidden in the feeling of his teachers, and many adult influences of his l