Robert Zimbro
National Target Mailing & DentistryPostcards . com 1507 Capital Avenue , Suite 103 Plano , TX 75074 ( 972 ) 424-5979 Robert @ nationaltargetmailing . com www . nationaltargetmailing . com www . dentistrypostcards . com
Q . Our practice has potential – if only those potential patients out there knew more about it . How do dentists find expert help with marketing ?
Robert : At National Target Mailing , we create marketing solutions specifically designed to meet the needs of dentists , and have created and executed effective , customized marketing strategies and materials for thousands of dental practices all over the country . About eight years ago , we started specializing in marketing for dental professionals and today , thanks to referrals from our satisfied clients , dental marketing now constitutes about 90 % of our business . A&
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Thanks to that remarkable success , we are more than just a printing service or a bulk mail shop . We know the dental industry and understand the subtle but critical distinctions between different types of dental practices . Whether a practice is based primarily on serving families , cosmetic patients , or Medicaid patients , we can implement a plan to create internal marketing , external marketing and internet marketing campaigns that speak directly to potential patients .
For some practices , growth is a long-term goal , for others there is a genuine need to see appreciable growth quickly . Starting up a new practice can be challenging and demands a solid marketing plan to ensure that growth happens rapidly enough to sustain the business . A practice that has experienced a shortterm downturn may need to boost productivity in order to be profitable . Or , a practice may need to increase patients to bring on an associate or prepare to sell the practice . Regardless of the specific situation , we can address your needs with a customized plan .
Q . We have been hesitant to get involved with a marketing group . Dentistry is such a unique field , how could a marketing company possibly understand the profession , much less the goals of our unique practice ?
Robert : We have private practice dental clients with a single office and large dental practices with multiple locations . Through effective marketing , many of our clients have reached their goals to expand their practice . One client who has worked with us for nine years has grown from a single office to seven offices , another from a single location to 27 locations .
There is a saying , “ A goal without a plan is just a wish .” We ’ ll explore your professional goals , and help you outline a plan to get there . For a new practice , we match their goals with an appropriately aggressive marketing campaign . We view our role as a partner in growing your business .
We offer a flexible , dynamic and responsive plan that can adapt easily to accommodate the changing needs of the practice . Whether a client chooses a one-time campaign or a monthly campaign , we never lock them into a rigid plan . If business slows down , we make sure the marketing can respond immediately and , if the office gets too busy , we can adjust the schedule accordingly .
Q . How can we make sure our marketing budget is used wisely ?
Robert : We advise dentists to ask questions and become informed when setting out to choose a partner in creating a marketing plan . Too many firms will get a client in the door for a low price and then break the budget with add-ons , or lock clients in to a long-term contract that is carved in stone . Make sure that you are comparing apples to apples when you comparison shop for marketing support .
Our clients enjoy a working relationship with a single team member who provides expert , personal service . Rather than blanketing households with unwanted junk mail created from generic online templates and wasting marketing dollars in the hopes of reaching a few interested individuals , we design custom materials and mailing plans that precisely match the profile of the target audience .
The dental profession is impacted by regulations , laws and conventions that are constantly changing and evolving . Our familiarity with those requirements helps you avoid costly or marketing pitfalls and common mistakes . We help our dental clients establish consistent branding across websites and printed materials . Our approach ensures that every dollar of your marketing budget achieves maximum return .
Robert Zimbro has been in marketing for 16 years , and founded National Target Mailing 14 years ago . He recently founded www . DentistryPostcards . com to help dentists easily create mailers that reach clients with high-impact print promotions that get measurable results .
National Target Mailing has experienced tremendous growth for five years in a row , and is perfectly positioned to help dental clients achieve their own goals . With its 5,200 square foot manufacturing center located in Plano , and state-of-the-art mailing software and addressing equipment that saves time and eliminate production headaches , National Target Mailing is ready to serve dentists more efficiently and cost-effectively than ever before .
For more information , call ( 972 ) 424-5979 or visit www . nationaltargetmailing . com and www . dentistrypostcards . com .
National Target Mailing / DentistryPostcards . com
Robert Zimbro www . houstondentistrymagazine . com | HOUSTON DENTISTRY 11