“ These figures are excellent news , and show that the UK has moved in 10 years from the lowest-rated country to the second highest , driven by the success of independent accommodation . The innovation and quality of small owner-managed properties have raised standards across Britain ’ s tourism accommodation sector over the decade ,” commented David Weston , Chief Executive of the Bed & Breakfast Association , “ Guests clearly love the individuality , character , home-cooked breakfasts and personal service that they get in British B & Bs , which is why - in millions of reviews on TripAdvisor - they consistently score higher ratings than hotels .”
Additional findings from the Review Ratings study :
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Business travellers are the most discerning , awarding the lowest average review rating to accommodations compared to other types of global travellers . hospitalitytoday . com | 25
• Couples are the most satisfied , giving hotels and B & Bs the highest
average review rating amongst all types of travellers .
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The most positive reviewers of UK properties , by nationality , are Americans – awarding an average review rating of 4.21 out of 5 .
• Globally , UK reviewers are among the most positive in the world – in 2015 ,
the average review rating given by a UK traveller was 4.19 ( out of 5 ), making them the second most positive reviewers out of the 15 markets analysed .
The study ’ s findings were further supported by a recent statistical analysis of international and domestic travel , conducted by Oxford Economics on behalf of TripAdvisor , which found that consumer reviews had spurred quality improvements within the accommodation sector and generated £ 2 billion in visitor spending in the UK in 2014 alone .
“ We found evidence of a virtuous cycle by which increased travel leads to increased reviews shared on TripAdvisor . Those reviews then help other travellers planning trips and also provides businesses with valuable feedback to improve service and in turn attract more customers , which ultimately has the effect of raising standards across the UK hotel industry ,” said Adam Sacks , President of Tourism Economics ( Oxford Economics ).
pAdvisor - 2005 vs 2015
TripAdvisor is the world ’ s largest travel site , reaching 340 million unique monthly visitors , with 350 million reviews and opinions covering 6.5 million accommodations , restaurants and attractions . The site operates in 48 markets worldwide .