Web Ad Specifications & Info
Mobile will become the third-largest advertising medium behind television and desktop internet.
Mobile advertising will grow 38% in 2016 to $71 billion. Mobile now accounts for 83% of all new ad
dollars between 2014 and 2017.
- Media Post
• “A” – Top Leaderboard 728x90
• “B” – Medium Rectangle 300x250
• “C” – Skyscraper 160x600
• “D” – Small Rectangle 120x90
• “E” – Prime Corner 120x90
• “F” – Bottom Leaderboard 728x90
File Requirements
We accept .gif (static or animated), .jpg, .png,
.swf (flash), .html, and text ads that are correctly
formatted to above sizes. Additional production
charges apply for resizing or reformatting submitted
material.
Web Auditing
Basic audit reports for web advertising on Herald Journal sites are available by request. There may be a
charge for compiling additional traffic reporting, depending on the complexity of the report.
Pages & Ad Blocks Available
Virtually every page in herald-journal.com is available for advertising purposes. These are our ad block
packages which offer the greatest, targeted reach with high traffic.
Herald Journal Home
Enterprise Dispatch Home
Delano Herald Journal Home
plus community guides and blogs
News Ad Block
Top weekly stories - menu and individual
pages
weekly updated people and crime
pages
archive menus
events
weather
blog menu
2 Digital Advertising Rate Card
Blogs Ad Block
menus to all current and retired columns
and columnists
weekly letters to the editor
all blog and forum pages
Sports
Obituaries
all obit menus and newly created
obituaries
Community Guides
individual guides to those communities
we serve, plus organization pages
Classifieds
Government Menu
current legal notices plus government
info pages