Think about the times you have an AMAZING new program that will benefit many of your clients…you are soooo
excited about getting this program “out there”.
If you want your clients, readers, and followers to be as
excited as you are (and if you want them to pull out their
credit card and buy!), you can’t just add the program as an
offering on your website…you must LAUNCH it!
There are many different ways to virtually launch your
new program. Some of your options include:
1.
2.
3.
4.
Email campaign
Video series
Challenge
Preview call
Whatever method you choose, you need to be ready to
manage a program launch. If you do not successfully manage the program launch, tasks will fall through the cracks
and impact your results.
The fundamentals for managing a successful launch are
the same, regardless of the launch strategy you select.
When it comes to a program launch, the details will vary
depending upon the program you are launching, the individual JV agreement, the recurring marketing task, etc.
However, there are five overarching pieces you can implement for EVERY project to better manage your team and
your time.
Remember, don’t make things unnecessarily complicated.
Keep it simple! There is no need for a convoluted project
management system that is too cumbersome to utilize on a
day to day basis.
Start date:
Finish date:
Key milestones:
Project manager/point person:
Team members:
Step 2: create a detailed
task calendar
This is where you will be connecting all the little details
to the big picture. First, do big picture brainstorming for
all pieces involved. What copy needs to be written? What
design needs to be created? What web pages need to be
developed? And so on…
Then, utilize a blank calendar for the project timeframe
and start mapping out what pieces need to be completed
on what dates to ensure everything is ready to launch on
schedule.
All team member tasks merge together to make the big picture goal come to life. That is why a detailed task calendar
is essential to ensure the timeline for all tasks is delivered
appropriately to keep the project moving forward seamlessly.
This is one of the most significant pieces that will impact
your entire launch and will hold all team members accountable for their respective tasks being delivered on
time. An experienced project manager will be of great
assistance.
This needs to be complete before you schedule the project
kick off meeting discussed in #3 below.
Step 1: Develop a Concise Step 3: Incorporate Team
Meetings
Project Description
Make sure the team understands what exactly the project
is.
For every project, have a concise description of the project
explaining what you are doing and why.
Emphasis placed on CONCISE. Key pieces to make sure
your team has:
Project name:
Goal/objective:
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PROJECT KICK OFF
Kick off the project with a formal project launch meeting
to set project expectations.
Make sure all relevant team members are present.
Deliver the concise project description + detailed task
calendar in advance.
Project manager facilitates the meeting.
Ask for feedback and questions about any of the specific
tasks and due dates outlined.
Close the meeting by having each team member state the