Happy Entrepreneur Spring 2015 | Page 23

My Story: My business has a core focus of helping people build lives and businesses around their passions, and I support people at all points on the spectrum. It’s as multi-faceted as I am multi-passionate, and I’m often asked how I got to this point and created the business you see today. My short answer to that question: it was an incredibly organic journey. When I was 21 years old, I went through my quarter life crisis (early, I know). I had recently graduated at the top of my class, had a great job at a local graphic design firm, bought a townhouse with my “high school sweetheart”, and had a shiny little car in my own name. I was doing everything right for my age, and honestly, a lot better than my peers… but despite outward appearances, I was absolutely miserable. And so I began the long journey of figuring out who I was and what I really wanted. I changed jobs, ended my relationship only to jump into another, and even relocated across the Pacific Ocean to Hawaii, all in an attempt to “find myself and my passion.” During this painful journey, I discovered blogging, personal development books, and stumbled into the world of online marketing. I started writing about the things that I was learning and experiencing, and began training with a well known marketing mentor in a high level mastermind program. As my audience grew and I stepped more fully into myself, I started coaching and released my first online program, Foundations for Unshakable Joy™, which was designed to help my growing tribe find themselves, uncover their passion, and begin creating alignment in their life and relationships. As more and more of my clients and members began to uncover their passions, they became very entrepreneurial and it was natural for me to step into business coaching. After all, my business and reach was continuing to grow, and with a background in branding, design, and loads of online marketing training, I had a blast helping my clients begin building businesses that were as unique and beautiful as they were. I started documenting my own personal expertise, processes, and practices and poured them into ebooks, programs, and tools, then packaged them into my year long membership program, My Awesome Life Mastery™ at the start of 2014. I continue to support individuals on all ends of the spectrum, everything from one-on-one coaching and group programs, to helping small and medium sized business build their brand, grow their audience, and establish a powerful online presence that supports their goals and vision. I love what I do, and I’m so glad I allowed my business to unfold as organically and naturally as it has. Releasing control and trusting my intuition have been two essential pieces of creating the amazing, and truly fulling business I have today. MY FAVORITE BOOK: Start with Why by Simon Sinek Being a coach, I’ve always known that truly connecting with our “why” is the most essential key to achieving any goal, but it wasn’t until I read Start With Why that I realized how imperative it is to building a lasting brand with a dedicated following. When you’re clear on why you do what you do, everything else falls into place. More importantly, you create a solid bond with your ideal clients and customers, one that lasts a lifetime. Clearly articulating why I do what I do with my audience has made all the difference in attracting the right people, and increasing my revenue and reach over the years. It’s also allowed me to craft offerings that are fully aligned with my values, vision, and ideal tribe, making my business truly fulfilling and incredibly impactful. the happy entrepreneur 23