Happy Entrepreneur Spring 2015 | Page 21

hugely Fulfilling values, vision, and ideal audience, and really consider all the details and how you can tie your packaging into your brand strategy. ● If your brand strategy is built around connection, how can you create more connection with your clients and customers during the process? ● If your brand strategy is built around creativity, how can you bring more of that creative energy and style into the process? ● If your brand strategy is built around self expression, how can you create more opportunities for expression and authentic living during your work together? Additionally, you have to think about the experience. What do you want your clients and customers to feel about your brand while working with you? How do you want them to describe it to their friends and family? If it’s pampered and luxurious, how can you make every step of the process feel like a day at the spa for them? If it’s fully supported and taken care of, how can you bring the concierge mindset into every interaction? If it’s fun and exciting, how can you bring a bit of energy, play, and joy into everything you do? Infuse the process with your unique branding by considering how you can bring more of your unique personality, style, passions, and branding into each and every step of the process. Brainstorm fun and unique ways you can really customize each step to fit within your brand message. Remember, there’s no “right way” to do anything within your business, so get creative and go wild! Think of new the happy entrepreneur 21