CAMPAIGN TOOLS
Across Europe, a large number of tools, programmes and resources have been
unfolded by GOW stakeholders and partners, channeled through the ICT
learning centres to finally reach communities, young people, unemployed, offliners, etc. Below we highlight those with a great impact at European level.
Microsoft YouthSpark is a global initiative to create
opportunities for 300 million youth over three years.
During GOW14, it empowered thousands of telecentres
to work with young people in Europe.
One of the key actions was to work with national
partners and distribute free certification vouchers to
young people. 3,000 vouchers have been distributed by GOW national partners from the total of
10,000 available by 30th June 2014.
YouRock has been created specifically for the under 25s
to show them that they have a range of work skills often
hidden in the things they do every day and to give them
the language of employers to describe those skills.
The tool is supported by Liberty Global and
waslaunched during the Get Online Week 2014 in
Germany. It was promoted in other countries by GOW
national partners that contributed to the translation of
its content in multiple languages.
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HP Life is a global program that trains students,
entrepreneurs, and small business owners to apply IT
and business skills, so they can establish and grow a
business, build successful companies and create jobs.
HP Life was promoted by GOW national partners in five
countries through events dedicated to young
entrepreneurs in schools and to unemployed in
telecentres.