No Longer a
Slave - Why
Selling Time for
Money was NOT
Smart for Me.
Jo Muirhead
Like many women who start their own business
the concept of FREEDOM was very important to
me. This word FREEDOM has so many elements
to it but when it boils down to the nitty gritty
of my definition, it means freedom to choose.
That includes financial freedom, freedom to be
myself, lifestyle flexibility, and the experience
that I am FREE.
busyness that selling time for money creates.
I was trapped with a sense that I was working
so damned hard for very little return. For me
the sense of “burnout” was very close all the
time.
If felt trapped as an employee, then in the
beginning I felt enslaved by being selfemployed. The freedom and joy I had so
I fell into being self-employed. In the beginning strongly desired continued to allude me.
it wasn’t the thing I was going to do. You see,
For so long I blamed this all on being a
I returned to consulting to generate cash
Rehabilitation Counsellor. I (wrongly) believed
while I worked out what I really wanted to do.
that I was not a good enough Rehabilitation
It was never going to be the thing I always
Counsellor because I couldn’t do the “work”
did. However I have now grown a successful
without feeling so enslaved. So like so many
practice, and by successful I mean – a minimum health professionals (and other types of
revenue increase of 30% each year for the past professionals) I thought the answer was to
4 years; grown from being a single practioner to choose a different set of skills and practice
having 10 dedicated consultants; being a highly those. That was wrong! It was the business
sought after team of consultants who are flown model that was wrong, the selling time for
all over the country to do what we do, because money time trap that was so wrong.
we are darned good at what we do; and impac