Global Security and Intelligence Studies Volume 2, Issue 1, Fall 2016 | Page 53

Calculation of Goodwill
Graph 1: Public Opinion in the Philippines of Select Countries
See: Rood (2014)
devoted four times as much coverage to healthcare (over 3 hours) than the typhoon
(41 minutes) with Fox News giving 80 times more coverage to healthcare than the
typhoon. However, CNN devoted more than 3.5 hours of news coverage to healthcare
and roughly 5 hours to the typhoon (Jurkowitz, Vogt, and Anderson 2013) (see figure
4).
Coverage of the typhoon on social media was broader and more widespread
than more established global media networks. Data collected by the social media
monitoring group Radian6 reported more than 3.2 million general mentions of the
typhoon on Facebook and Twitter between November 6 and 14. The highest percentage
of mentions (74.9%) was on Twitter, followed by Facebook (19.2%) and mainstream
news organizations (2.7%) with comments, blogs, videos, and forum replies filling
in the remaining percentages. Those on Twitter were able to spread information and
images about the natural disaster and kept content about damage and casualties up to
date (Bandojo 2013).
Media coverage focused on Tacloban in Leyete province, which garnered
34.2% of the mentions as measured over the 6-day period between November 8 and 14
with other devastated areas overlooked by media. Many believed that the locus of the
storm was in Leyete, even though it carved a destructive path in Cebu, Samar, Bohol,
Iloilo, Capiz, Palawan, and Aklan. Perhaps even more important, vital information
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