GIE+EXPO Exhibitor Information 2017 Prospectus 2016 - Page 6

GIE+EXPO IS WHERE THE WHOLE INDUSTRY COMES TOGETHER.

RECONNECT WITH PAST CUSTOMERS AND CREATE RELATIONSHIPS WITH NEW ONES IN AN EFFICIENT SETTING. DEALER/RETAILERS CONTRACTORS

NUMBER OF SHOWS VISITORS HAVE ATTENDED
1ST YEAR:
43% – Contractors
32% – Dealer/Retailers

2 YEARS:
14% – Contractors
15% – Dealers/Retailers

3-5 YEARS:
18% – Contractors
22% – Dealer/Retailers

OVER 5 YEARS:
25% – Contractors
31% – Dealers/Retailers

TWO FULL DAYS OF OUTDOOR DEMOS

“Both our indoor and outdoor booths were crazy busy during the show. Our company focuses on the commercial customer, and we find GIE+EXPO well worth the investment. A couple of strategies in 2015 helped create synergy between our indoor and outdoor booths and build excitement. We had a live feed on the show floor of our demos outside. And, we brought a landscaper and his mower that has 6,000 hours on it, to illustrate the durability of our products.”
Judith Ross
Regional Sales & Marketing Manager
Wright Manufacturing