Geared Up Issue 2 2015 | Page 3

table of contents Columns 2 PFIFA Board of Directors 2015 Issue 2 A Message from the President Kevin Fagan Treasurer PFIFA Member News 16 Recognitions 16 Calendar of Events 18 Franchisee Spotlight Ben Heiderscheidt Vice President Pete Hopkins Secretary Departments 4 Trey Owen President CJ Bouchard Director Mike Cleary Director Directories Stanley DeMartinis Jr. Director 19 Associate Member Listing 48 Advertisers Guide and Editorial Calendar Kevin Jost Director Brian Kablik Director Features 5 Devoted Creations: Your Tanning Skincare Partner Contributed by Devoted Creations 17 FAC Update Contributed by Dave Leon, FAC president 20 Marketing Breakdown: Best Practices for Presales and Referrals By Kristen Perez, PFIFA communications coordinator 23 Planet Fitness Presale Goes Mobile Contributed by HBBR Lease Company, LLC 24 Working Out Your ACA Requirements By Kevin Kuhlman, National Federation of Small Business 26 Ambush Elections:What Should You be Doing Now? By Douglas H. Duerr, Elarbee Thompson 28 Providing Attractive Benefits without Breaking the Bank By Lynda Zugec, The Workplace Consultants 30 Three Things to Keep in Mind When Renewing Your Franchise Agreement By J. Mark Dady, Dady & Gardner P.C. 32 When You’re Just Too Tired to Make the Right Call By Michael Hyatt, Intentional Leadership 34 Determining Your Business Structure: LLC or S Corp? Compiled from the Small Business Administration 36 Optimize Your Behaviors By Dan Coughlin, The Coughlin Company 40 Five Tips to Protect Your Franchise from Possible Unemployment Claims By Jessie Dricker, PF Vermont 42 Heartland Tanning, Inc.: Three Phases of Success Contributed by Heartland Tanning, Inc. 44 The Value of Mentorship in Business By Kristen Perez 46 Meet the Company behind the Product: Fusion LLC Contributed by Fusion LLC Dave Leon Director On the Cover Presale trailers are just one element that Planet Fitness owners employ to gain clients. Your fellow franchisees are a great resource for ideas to help your marketing efforts succeed. Read more on page 20. Sharree Ryder Director Toni Rufo Director Steve Thomas Director Kristi Keith-Hoffman Executive Director PFIFA Communications Committee Headquarters 1701 Barrett Lakes Blvd. NW, Suite 180 Kennesaw, GA 30144 Phone: [phone] Fax: [phone] www.pffranchisee.org CJ Bouchard Chairman Stanley DeMartinis Jr. Jessie Dricker Ben Heiderscheidt Chris Klebba PFIFA Editorial Board Elizabeth Lowman Editor-in-Chief [email protected] PF Independent Franchisee Association publishes Geared Up. Any reproduction, in whole or in part, of the contents of this publication is prohibited without prior written consent of PF Independent Franchisee Association. All Rights Reserved. In keeping with our commitment to the environment, this publication is printed on certified, environmentally-friendly recycled paper using eco-friendly inks. Copyright © 2015 Printed in the U.S.A. Kristen Perez Associate Editor [email protected] Advertising Sales Jeff Reynolds Director of Business Partner Relations [email protected] 678-797-5160 Design and Layout Kristen Thomas KT Graphic Design [email protected]