Keynote 3 : Disrupt like a Start-Up
Disrupt like a start-up
Most of the serious competition and industry disruption nowadays , doesn ’ t come from existing players within an industry , it comes from outside the industry and from people and companies that have never been heard of before and definitely wouldn ’ t have stood a chance of entering your world ten years ago . there ’ s a reason start-ups are so disruptive , they don ’ t care what ’ s been done before , everything is fair game to them and they zig whilst the established industry zags .
I n the 1950 ’ s the average tenure of a company on the S & P 500 Index was 50 + years by 2025 it will be only 12 years . Today ’ s major corporates rarely own a physical asset relevant to their industry , instead they run digital global marketplaces connecting asset owners and service providers with those that want to have and use them .
Today ’ s business models and goals don ’ t always make senses either . Profit is not always the first goal , but becoming a unicorn * or even a decacorn * may be .
In this brave new world one of the best ways of figuring out what lies ahead , is to follow the start-up ’ s and the money and in this keynote we ’ re going to do exactly that , take a really good look at the start-up ecosystem around your industry , track down the startup ’ s in your space , get a sense for how they see your industry and the potential they see in it ; take a look at what they ’ re innovating and inventing and also look at who ’ s funding them , for how much and why .
This is not a voyeuristic journey , but one of pure practical discovery . The lessons you learn , the insights you gain and the understanding of your future marketplace can all be immediately ploughed back into your thinking , strategy , tactics , products and services .
You ignore the start up at your own peril . They don ’ t need your permission to exist , they only need your customers and ultimately your customers will make the decision between you and them .
To be fully informed , to know what might be ahead , before your customers and competitors know , and to see where your industry may be
27 going in the hands of these start up ’ s , gives you the foresights and impetus to tackle them head on , to innovate and evolve your world , ensuring your remain relevant , viable and profitable long into the future .
Who ’ s it for ?
Fearless CEO ’ s , C Suite , Boards , Senior Leaders , Managers , who are willing to get uncomfortable in the pursuit of wisdom and a profitable future .
Strategy Developers and Tribes who want an external fearless and realistic customer focused perspective on what challenges and opportunities lie ahead for them .
Marketing and Communication Teams who want to see and respond to industry trends .
BOOK NOW !
* Unicorn is a start-up company valued at over $ 1 billion . * Decacorn is valued at over $ 10 billion .