Change
Know Your Worth –
When you have news to share with media
how do you get the word out? If your typical
M.O. is to send out a news release, you
may want to reconsider. This blog post
referencing an article in Forbes encouraged
questioning the next news release in your
lineup. With the deluge of emails media
receive each day, a quick pitch may prove
more effective depending on the news you
plan to share. Not every piece of news
is worth a release or even a pitch for that
matter. Take the time to evaluate your tactics.
Ask “Why?” –
In this blog post, C&P communications
specialist Ashley Tinstman asked a good
question–“Why?” Inspired by a TED Talk,
she pondered this question that too few
professionals ask themselves before
developing a strategy. It’s easy to get caught
in day-to-day tactical implementation, losing
sight of your goal (if it was defined to begin
with). And on that note, goals are often
confused with tactics and objectives. Before
you develop your next plan, for whatever it
may be, don’t forget the “why.” It’s your goal
and compass, and you can’t find your way
without it.
There are means of communication that
haven’t been invented yet. Ponder that.
Will Facebook still be in existence 30 years
from now? How will the majority of us
receive news each day? The answers to
those questions don’t exist yet, but change
is inevitable. But even though we cannot
predict the medium, the team at Curley &
Pynn places our money on the basics.
Public relations has always been about
strategy. You can bet on that.
C u r l e y & P y n n Pu b l i c R e l a t i o n s M a n a g e m e n t | 5