welcome
If you’re asking yourself about the name
of our magazine, let me tell you that it
came from one of our team members –
Associate Strategist Vianka McConville
– who, in a brainstorming session for this
project, suggested it because what we
do for our clients is all about “the win.”
As the leader of our firm, I get to watch every day as a tightknit group of professionals live up to our commitment to do
whatever it takes for our clients … devising sophisticated
strategic plans and implementing creative approaches to
tell stories, solve problems and achieve goals.
This book is the culmination of a year spent celebrating
three decades in business. It is about lessons learned along
the way and observations about the future of our profession
and the organizations and communities we serve.
It is about what we do every day for the win … to help our
clients tell their stories, to help them build relationships, to
help them maintain their reputations as best in class.
It is about what goes on in the minds of our team, the
people who make us The Strategic Firm®.
Here’s to your win!
Roger Pynn, APR, CPRC
President/CEO
thestrategicfirm.com