Ball
• An interesting convergence of the interests of
conservationists and the development community …
sustainability will be more on our minds and lips than
ever before. We will debate how to develop a smart solar
plan for the state that balances the personal desire to
be part of green energy with the responsibility of electric
utilities to invest in utility-scale solar ensuring the sun’s
power will be broadly available and affordable for all.
That will be accompanied by continuing concern for our
water supply and the balance with population growth
and development.
• The extended family of technology, entertainment and
tourism … will see Florida’s leadership in simulation,
digital entertainment technologies and tourism continue to
blossom. We are becoming the epicenter of tech and fun,
and that bodes well for diversification of the economy while
preserving what we have been known for all along.
Much of what the future looks like seems to revolve around
technological advancement. And despite the fact that the
world of public relations has experienced enormous change
in the media we use due to digital technologies, the future
looks surprisingly like it does today.
Technology we cannot even conceive will guarantee
constant and give us new means to connect and to
influence public thought and action.
But technology’s impact on public relations will never be
as important as attention to detail in how we tell stories.
Fundamentally we are storytellers, sharing key messages
in engaging styles that make people want to listen, read
or see what we need them to know.
Only one thing is for sure: you learn the most from the
youngest. People who are going to succeed in any business
are going to listen to youth. They are the real future.
C u r l e y & P y n n Pu b l i c R e l a t i o n s M a n a g e m e n t | 1 3