EXPLORITY
Use technology to create lasting stories and memories
Using the Explority app
One man’s obsession, countless masterpieces
The John G. Johnson Collection
October 2017 – February 2018
Book Now
12
trip planner
Explority threads together
the context of the trip with
travelers’ media so it can
be relived and shared with
family and friends in the
future. Everyone returns with
a story, and sharing the story
becomes the foundation for
their conversations. However,
so much can occur during a
journey—a multitude of sites,
numerous discussions, and
new friendships—protecting
those memories becomes the
number one priority.
For travel professionals, it’s
those memories that become
the strongest marketing
tool available. With so many
marketing options available to
industry professionals, many
are missing the opportunity to
tap into their greatest tool—the
traveler. When professionals
utilize these technologies
that promote an experience,
the name and logo of their
organization is connected
to that experience, bringing
more prospective customers in
contact with the organization’s
brand. Word-of-mouth
testimonials are traditionally the
strongest form of marketing,
so don’t miss the opportunity
to brand your tours with the
stories they inspire.
If your focus as a travel
professional is truly to deliver
a long-lasting and memorable
experience, technology can
help. All you need to do is use
the right solution.
Dr. Shlomi (Sol) Gilboa is
the CEO and co-founder of
Explority. For more information,
visit explority.com.