Franchise Update Media 2017 Media Kit - Multi-Unit Franchisees | Page 8

Multi-Unit

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Multi-Unit Franchisees
PEOPLE ■ INVESTMENT INSIGHTS ■ CUSTOMER SERVICE

Franchisee

ISSUE IV 2015
Dominators !
Six exceptional operators open up about their path to success
ALSO :

Multi-Unit

■ BUCKING TRADITION Non-traditional operators spread their wings
■ CULTURE COUNTS ! Create — and maintain — the ideal
culture for your organization
■ ANNUAL MSA RANKINGS Franchising ’ s largest U . S . markets and
the operators who dominate them BY EDDY GOLDBERG
SEE PAGE 56 :
ATHLETES IN FRANCHISING
Tom Garrett , Founder and CEO ,
GPS Hospitality

GROWING TO 10 ( and Beyond )

ADVICE FOR THE EXPANSION-MINDED

Growing to 10 units is a cherished milestone for franchisees . Different obstacles and opportunities crop up along the way , some expected , others not . A while back , we spoke with multi-unit , multi-brand franchisee Sean Falk about his own journey to 10 units , which at the time included four brands : Great American Cookies , Pretzelmaker , Mrs . Fields Cookies , and

60 MULTI-UNIT FRANCHISEE ISSUE III , 2016
muf3 _ growth ( 60-61 ). indd 60

Multi-Unit Franchisee Magazine

Salsarita ’ s Fresh Cantina . Since then , he ’ s had a few more journeys : serving as chair of the Multi-Unit Franchising Conference , testifying before Congress on the Affordable Care Act , and vice president of franchising at Safeway Driving School . Today , in addition to his franchise business , he ’ s franchise development leader and client executive at Hylant Insurance .
Looking to grow to 10 units or more ? Here ’ s some advice you can take to the bank .
How do you know when it ’ s time to expand ? Everyone will have a different trigger point and time frame . It may rely solely on your ability , confidence , and talent . It may take some time for you to feel knowl-
68 MULTI-UNIT FRANCHISEE ISSUE III , 2016
BY KERRY PIPES

Rushing Ahead edgeable enough and have the monetary support to open additional locations . Or you may have vast experience running big operations and can step into a demanding role right from day one . Others still may have significant financial resources to open multiple locations quickly . Additionally , the level of complexity of the operation will affect how quickly or slowly you expand . Simplicity may afford you the opportunity to expand more quickly . As a QSR operator , I had the good fortune of waiting until my 10th location to add overhead , like an operations manager and an administrative assistant . Some operations , like hotels , are so complex and demanding that you will need that level of support right out of the gate ! So there really isn ’ t just one answer for when it is time to grow . There are many variables to consider . But you will know , and it will be very clear to you !

Should you stick with one brand or take on additional concepts ? There are pros and cons to both sides of this argument . Again , it depends on you . Let me give you my track record as an example . Initially , I bought into a brand and opened a location in my home town of Monroe , Mich . Monroe is a very small town . There wasn ’ t an opportunity for me to open multiple locations of the same brand there . My initial plan was to stay local and open other concepts . So I looked for other brands and eventually had three different brands operating in Monroe . When I decided to break ties with my partner at the time , my goals changed . My new plan was to just have one , or maybe two brands , and expand into other cities . That changed again . As
7 / 8 / 16 11:54 AM
M U L T I - U N I T F R A N C H I S E E M E G A 9 9 ISSUE I 2016
Former NFL running back scores with Bojangles ’
T shimanga “ Tim ” Biakabutuka , born in Kinshasa , Republic of Zaire in 1974 , came to the U . S . with his family when he was just 6 years old . The family settled in Canada , in the Montreal area . Adapting to a new country and culture meant a lot of adjustments for him and his family , but they made the transition and built a new life for themselves . And , it turned out , the young boy had a hidden natural gift that was just a few years from being revealed .
NAME : Tim Biakabutuka TITLE : Managing partner COMPANY : Threeone Corp .
NO . OF UNITS : 4 Bojangles ’ Famous Chicken ’ n Biscuits
AGE : 42
Biakabutuka never
PEOPLE ■ INVESTMENT INSIGHTS ■ EXIT STRATEGIES played football until he was in high school . That ’ s when he discovered he could run

Franchisee

ISSUE I 2016
ALSO :
■ FRANCHISEE ASSOCIATIONS
Facing external threats in the coming year
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■ MOVING TARGETS Changing markets demand innovative marketing
■ MEGA 99 This year ’ s biggest U . S . franchisees
Multi-Unit Franchisee Magazine is the only publication dedicated exclusively to multi-unit franchisees , today ’ s successful drivers of franchise growth . This publication targets successful multi-unit and multi-concept franchisees from the United States .
Multi-Unit
with a football and was good enough to earn the nickname “ Touchdown Tim .” His on-field abilities landed him a scholarship at the
University of Michigan where
FAMILY : Married , two young girls YEARS IN FRANCHISING : 7 YEARS IN CURRENT POSITION : 7
Published quarterly , Multi-Unit Franchisee Magazine is the only industry publication providing content important to multi-unit franchisees today . Our content covers inspirational peer success stories ; topics that impact the business and help grow successful franchisee enterprises . We provide content multi-unit franchisees are interested in reading ! A 2016 Franchise Update Media survey of multi-unit franchisees reported 50 % of multi-unit franchisees use magazines to find new opportunities . Only trade shows were reported higher as a source of information . The printed version of the magazine boasts 12,000 franchisees with four or more units among its per issue readership and distribution of 97,500 . Multi-Unit Franchisee Magazine provides the perfect opportunity for you to advertise your franchise opportunity or service to these engaged readers .
SEE INSIDE :
Bill Spae leads the country ’ s 2nd largest Dairy Queen franchise
1 / 13 / 16 3:52 PM
The 2016 Print Distribution demographic spread follows :

Total Print 16,700

Franchisees 12,000

Franchisors 2,600

Conferences 800

Other 1,300

2016 per issue Readership Numbers are : Print Readership 33,000 Digital Distribution 64,500 Total Readership & Distribution 97,500

Multi-Unit Franchisee Magazine is 2x more cost effective at reaching multi-unit franchisees than any other franchise magazine . ( Based on a direct comparison to competitor 2016 media kit rates for 1x full page insertion )
MediaKit 2017
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