Franchisors
Reaching Franchisor Executives
The Franchisor Channel connects industry product and service providers with franchisor executives . The Franchisor Channel maintains a portfolio of the leading niche conferences for franchisor brands in addition to platforms including magazines , websites , eNewsletters , and digital information products .
Through the Franchise Consumer Marketing Conference , Franchise Leadership & Development Conference , Franchise Update Magazine and a variety of digital properties , our products help franchisor executives become more successful by individual location , market and organization .
Introduced in 2011 , the Franchise Consumer Marketing Conference is the only industry event that focuses solely on topics of importance to franchisor C-Suite leaders and franchise consumer marketers today . Our content includes developing creative strategies to increase brand awareness and drive visit frequency , create successful media plans that work with market specific budgets , media options for execution as well as building infrastructure to support both consumers and franchisees .
The Franchise Leadership & Development Conference is an exclusive event for franchisor CEOs , Presidents , CDOs and Franchise Sales & Development Executives .
Our content covers understanding your target audience for franchisee recruitment , franchise sales fundamentals , development issues and of course the industry standard Annual Franchise Development Report and Mystery Shopping results .
Published quarterly , Franchise Update Magazine provides continued learning for franchisor executives . Each issue features content targeted to leadership , consumer marketing and brand growth through real experiences , and inspiration and best practices from leaders throughout the franchise industry .
Our extensive portfolio of Digital Properties to reach franchisor executives includes Franchising . com Franchisor Channel , Dedicated Email Blasts , & eNewsletters . These online resources help franchisor executives with on-going education , research and inspiration to lead their companies . Our products provide the opportunity for your brand or product and service , to reach your franchisor executive target audience through the media they use to locate , research and learn about up and coming product and service providers .
We understand the franchisor C-Suite , sales & development and consumer marketing executives and have the products to deliver your message !
As a full service agency , Hot Dish Advertising provides marketing and advertising services for franchise companies on both sides of their business . Franchise Update Media ’ s products are often an integral part of our client ’ s plans . This can range in products from print , digital as well as their hugely successful conferences . Several of our clients can directly correlate a sale due to their participation . In addition , as a service provider to the industry we are not only able to have a venue where we can meet with several clients at one place while attending their conferences , we are able to meet new contacts that become clients . Franchise Update Media ’ s products should be a part of all franchise development plans ! — DAWN KANE , President , Hot Dish Advertising
5 franchising . com n franchiseupdatemedia . com
MediaKit 2017