Franchise Update Magazine Issue IV, 2016 | Page 18

Consumer Marketing
CONSUMER MARKETING INITIATIVES

18 CMO Q&A

Donna Josephson
leads a cross-functional strategy at Fazoli’s

22 CMO Roundtable
“How do you balance
national brand campaigns
with local store marketing?”

24 Customer Service

Do you have the nerve to post all your customer reviews?

26 Millennials

Gen Z: Millennials are like soooo last generation!
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