BUSINESS INTELLIGENCE FOR
GROWING
FRANCHISORS
Q4 | 2015
4 From the Editor’s Desk The legacy of Subway founder Fred DeLuca
Leadership 6
8 CEO Profile: Dan Tarantin Recharging growth at Chem-Dry and N-Hance
12 CEO Profile: Jonathan Barnett Making great things happen at Oxi Fresh
16 Feature: Anatomy of a Brand Wetzel’s Pretzels: taking the pretzel seriously
Consumer Marketing 18
20 CMO Q&A
Pam Harper leads the marketing charge for The Dwyer Group’s 11 brands
24 CMO Roundtable
“What changes to your marketing strategies and tactics do you plan for 2016?”
25 Millennials Here comes Gen Z! Are you ready for the next generation?
26 Customer Service
Adding hospitality to speed pays off for Domino’s largest franchisee
Growing Your System 28
30 Feature: 2016 AFDR Annual Franchise Development Report
Benchmark your development against 134 other brands!
38 Feature: 17th Annual Leadership & Development Conference
Sales pros gather in Atlanta to “Super Structure” their growth
44 Feature: Mystery Shopping Results The good, the bad, and the best practices
48 Feature: STAR Awards Recognizing the top performers in franchise development
56 Challenge the Pros “Discuss the importance of franchisee validation and
how you use it as a sales and development tool.”
58 Sales Smarts Silo busting: integrating franchise development across the brand
60 Market Trends Giving franchise prospects the
information they need requires standards
62 International Finding and processing international leads takes work—
and patience!
64 It’s Closing Time Be the master of growing faster
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