Franchise Update Magazine Issue IV, 2015 | Page 20

Consumer Marketing
CONSUMER MARKETING INITIATIVES

20 CMO Q&A

Pam Harper leads the marketing charge
for The Dwyer Group’s 11 brands

24 CMO Roundtable

“What changes to your marketing strategies and tactics
do you plan for 2016?”

25 Millennials

Here comes Gen Z! Are you ready for the next generation?

26 Customer Service

Adding hospitality to speed pays off for
Domino’s largest franchisee
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