Franchise Update Magazine Issue IV, 2014 | Page 40

Grow Market Lead

BY EDDY GOLDBERG

2015 AFDR:
MIXED RESULTS

Development practices improve, but much remains

R

esults from the 2015 Annual Franchise Development Report (AFDR) were
unveiled this October at the
16th annual Franchise Leadership & Development Conference. The 2015 AFDR
is based on responses from 139 franchisors representing 36,313 units (32,693
franchised and 3,620 company-owned).
Participants were franchisors who
pre-registered for the conference and
completed an online questionnaire. Respons