Franchise Update Magazine Issue IV, 2014 | Page 38
38 Feature: 2015 AFDR
Annual Franchise Development Report offers
strategic insights
Grow
Franchise development intelligence
42 Feature: 16th Annual Leadership
& Development Conference
“Foundations for Growth” theme takes sales
professionals back through the basics
46 Feature: Mystery Shopper Survey
Researching the best (and worst) performers
50 Feature: STAR Awards
Honoring the best performers in franchise development
54 Challenge the Pros “What changes to your
lead generation practices do you plan for 2015?”
55 Sales Smarts
Outsourcing development: Should you “dial out” for sales?
61 Market Trends
Defining small business and protecting the franchise model
62 International
Opportunities overseas remain – if you’re willing to adapt
64 It’s Closing Time
Master the psychology of buyers and exceed your sales goals
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