Franchise Update Magazine Issue IV, 2014 | Page 38

38 Feature: 2015 AFDR
Annual Franchise Development Report offers
strategic insights

Grow

Franchise development intelligence

42 Feature: 16th Annual Leadership
& Development Conference
“Foundations for Growth” theme takes sales
professionals back through the basics

46 Feature: Mystery Shopper Survey
Researching the best (and worst) performers

50 Feature: STAR Awards

Honoring the best performers in franchise development

54 Challenge the Pros “What changes to your
lead generation practices do you plan for 2015?”

55 Sales Smarts

Outsourcing development: Should you “dial out” for sales?

61 Market Trends

Defining small business and protecting the franchise model

62 International

Opportunities overseas remain – if you’re willing to adapt

64 It’s Closing Time

Master the psychology of buyers and exceed your sales goals
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