Franchise Update Magazine Issue IV, 2014 | Page 29

What’s unique about the CMO position at Corner Bakery? I often say

that I have the best job in the company
and we have the best brand in the industry. I’m pretty outspoken at times, and I
enjoy the fact that our entire executive
team enjoys challenging each other. I
heard a very insightful comment recently: “Marketers are ‘promise makers.’
Operators are ‘promise keepers.’” This
really resonated with me. As marketers,
we can make the most beautiful TV
spots and we can plan the most exciting
media campaigns, but results are completely dependent on a strong partnership with our operators and front-line
staff. And that’s true for all areas of our
business. I am joined at the hip with
partners in every area of the business:
our franchisees, operations, culinary,
finance, IT, and training. Making sure
we’re all on the same page at the same
time is critical to keeping the promise.
We work with a comparatively small
marketing budget, and having these
partnerships ensures we get the most
out of our investments.
What’s the most challenging part
of being a CMO today? I am an

insights-driven person. W