Franchise Update Magazine Issue IV, 2014 | Page 11

WH Y S A TMETRI X ?
WE’L L L ET OU R CU S TO MERS A NS W ER TH AT.

I NEE DE D A N E A S Y - T O - U S E S O F T W A R E S OL U T I ON

SAT ME T RI X E N ABLE S U S T O I DENT I F Y AND

A ND , MO S T O F A L L , A P A R T N E R WIT H E XP E RT I SE ,

SHOWC ASE OU R BE ST P RAC T I CES. W E AR E ABLE

W HO H A D A N E X T EN S IV E C L IEN T L IST A N D HAD

T O P OLLI N AT E T HE SE BE ST P RAC T I C ES ACR OSS

S EEN MA N Y DIFF E R E N T S IT U A T IO NS . I F OU N D

ALL FRAN C HI SE E S T O AC C E LE R AT E OUR R ESULTS

WH A T I N E E DE D IN S A T M E T R I X.

AN D RAI SE T HE LE V E L OF OU R P R OCESSES.
Tricia Tangradi
Vice President of Marketing at
HouseMaster Home Inspections

Greg Meyer, Director of Market Research, Anytime Fitness
Anytime Fitness is #1 on Entrepreneur magazine’s
2014 Franchise 500 List.

In a marketplace crowded

with competition, Anytime Fitness uses Satmetrix to

HouseMaster relies heavily on customer referrals to

keep in constant close touch with what keeps members

keep its home- and building-inspection business

coming back.

strong.

“Not many franchise systems are both as large and as

Using Satmetrix, HouseMaster quickly identifies the

franchise system that has more than 2,300 plus

easily let franchisees know what is working. Monthly

flexible as Anytime Fitness. If Satmetrix can work in a

factors that turn customers into Promoters, and can

locations across 14 countries, it can work for anyone.”

webinars help franchisees take advantage of the

Anytime

Fitness

uses

Satmetrix

to

stimulate

insight they can gain.

cooperative competition that elevates the brand.

The next step is to mobilize those Promoters to share

clubs worldwide, every club has some stake in the

LinkedIn. HouseMaster increased engagement 40-fold

“Because a member of one club has access to all other

their positive experiences on Facebook, Twitter, and

performance of all the others. Sharing Net Promoter

in a six-month period.

scores promotes a mentality of a rising tide lifts all our
ships,” says Meyer.

W E I N VI T E Y O U T O S EE F O R Y O U R S EL F .
R E QUE ST A N O-OBLIGATION DE MO A N D S E E
HOW S A TM E TRIX P UTS S UCCES S IN M O T IO N .

SAT MET RIX. C OM/ F RANC HIS E