Franchise Update Magazine Issue III, 2016 | Page 66
Growing Your System
FRANCHISE DEVELOPMENT INTELLIGENCE
66 Feature: Big Data
We asked 4 brands for their take on this
rapidly growing resource
70 Challenge the Pros
“How do you analyze, integrate, and apply
key customer data in your franchise recruiting
and development efforts?”
71 Sales Smarts
Franchise development must adapt to the big data era
72 Multi-Unit Franchising Conference
Recap
Jim Collins, Joe Theismann star
78 Supplier Spotlight
Scorpion provides online marketing strategies and tactics
80 Market Trends
Defining and defending the franchise business model
82 International
Big data practices around the world
84 It’s Closing Time
Stop selling, start bonding: connecting with today’s buyers
64
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