Franchise Update Magazine Issue I, 2016 | Page 80

GROWING YOUR SYSTEM Challenge the pros “WHAT ARE THE KEYS TO BUILDING, TRAINING, AND RETAINING A GREAT SALES AND DEVELOPMENT TEAM AT YOUR BRAND?” Marcia Mead Vice President of Franchise Development PuroClean The process of hiring, training, and retaining qualified individuals for sales and development is a necessary company practice that should not be taken lightly. Having a great sales and development team as the backbone of your business is critical to company success in both the immediate and distant future. Hiring the most qualified people for your company can be challenging, but if you take the time to work diligently in the early stages of seeking out a potential employee, there is great long-term payoff. At PuroClean, we first identify which candidates can fit in with our company culture. It’s important to seek an individual with experience in franchise development, but if a person can’t fit in with the dynamic of the organization, the hire will simply not work out. When you have people who know and understand company culture, you will develop your brand with the right franchisees on board. The ideal candidates will have past experiences that match the company profile. During the interview process, ask questions that will have them demonstrate their hands-on experience and show they can be prepared for any situation. You should also invite final candidates to attend a discovery day, spend time with the corporate team in the office and socially, and give them an opportunity to meet franchisees. Finally, before making the hire, always view the candidate’s online profiles, including LinkedIn and Facebook, and call their references for second and third opinions. After hiring, proper training is critical. It is vital that your new hire knows what m