Growing Your System
FRANCHISE DEVELOPMENT INTELLIGENCE
76 Anatomy of a Brand
Cicis rebrands and redefines itself after 30 years
78 Challenge the Pros
“What are the keys to building, training,
and retaining a great sales and development team?”
79 Sales Smarts
Initial calls: let the candidate do the talking for better results
82 Market Trends
Sub-sector specialization takes off in a slow economy
84 International
Female leadership on the rise around the world
86 Supplier Spotlight
Direct Capital brings the green to growing franchisees
88 It’s Closing Time
Pre-qualifiers deliver multiple benefits to sales teams
74
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