Franchise Update Magazine Issue I, 2016 | Page 68

Consumer Marketing CONSUMER MARKETING INITIATIVES 67 CMO Q&A Elliott Baldini amps up the marketing at School of Rock 69 CMO Roundtable “How is social media changing and evolving, and how is your brand adapting and getting results?” 70 Millennials It’s time to focus on their behaviors, not their age 71 Customer Service Customer service vision: what every employee must know 66 Franchiseupdate ISS U E I, 2 0 1 6 fu1_tocs(2,6,66,74).indd 66 2/7/16 2:46 PM