Franchise Update Magazine Issue I, 2016 | Page 41

Female Founders What is your background? How did it prepare you for starting your business? I’ve been in sales and marketing since I was 16. When you are selling something, you must be a consultant to people. Listening to their concerns and asking questions to help them find their own answer and plan is the key to getting commitment. Learning to ask questions and listen is key in our business. Did you have a partner/co-founder when you started? Why? How important was that in building your company? My husband was and still is my partner in the business. In about 2008, we offered equity to my brother. He had sacrificed a lot financially to help us streamline our operations to begin n