BUSINESS INTELLIGENCE FOR
GROWING
FRANCHISORS
Q1 | 2016
4 From the CEO’s Desk “If you can see it, you can be it!”
Leadership 6
8 Fabulous Female Founders
In our 3rd Annual Women’s Issue, we profile the women who founded 15 successful
franchise brands. We’re sure you’ll find their stories truly inspiring. We did!
63 Founders List Our list of women franchise founders by the numbers
Consumer Marketing 66
67 CMO Q&A Elliott Baldini amps up the marketing at School of Rock
69 CMO Roundtable “How is social media changing and evolving,
and how is your brand adapting and getting results?”
70 Millennials It’s time to focus on their behaviors, not their age
71 Customer Service Customer service vision: what every employee must know
Growing Your System 74
76 Anatomy of a Brand Cicis rebrands and redefines itself after 30 years
78 Challenge the Pros “What are the keys to building, training,
and retaining a great sales and development team?”
79 Sales Smarts Initial calls: let the candidate do the talking for better results
82 Market Trends Sub-sector specialization takes off in a slow economy
84 International Female leadership on the rise around the world
86 Supplier Spotlight Direct Capital brings the green to growing franchisees
88 It’s Closing Time Pre-qualifiers deliver multiple benefits to sales teams
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