Franchise Update Magazine Issue I, 2016 | Page 29

Female Founders of leadership development work, coaching work, and learning as I grew. How would you describe your leadership style? I empower my team to do what they’re best at. I build personal relationships with my employees and trust them to do what they’re talented at and what they were hired to do. What is the key to your company’s success? The people I’ve surrounded myself with over the years: our franchisees, employees, and loyal clients. BEING FEMALE Was being female an advantage or disadvantage for you in building your company? How? Both. It was a disadvantage when trying to get capital and raise money, but it was an advantage in connecting with our clientele, who are mostly women and appreciate that caring aspect when it comes to their pets. Have you found specific advantages or disadvantages to being a woman business owner? I’ve never looked at it that way. It only occurred to me when I was trying to raise capital. I had to work harder to make people take me seriously. What has been your biggest challenge as a woman entrepreneur? Balancing work and family. Why do you think there are fewer start-ups with female founders than male ones? Women are generally more risk-averse. We need to encourage our girls early on that entrepreneurship is a great way to express themselves and do something they love. What do you think is the biggest issue for women in the workplace? Trying to have it all—you can’t do everything and you can’t be perfect at everything you do. Some days you’re going to be a great business owner and some days you’re going to be a great mom, but you probably won’t be both in the same day. From a woman’s perspective, what notable changes have you seen for women in franchising since starting your brand? The most notable change is there are more women! There were very few women in franchising in 2003. There’s a great community of female founders and we’re very supportive of each other. It’s one of the most supportive women in business communities I’ve ever seen. Which female leaders do you admire? Why? Sheryl Sandberg and Condoleezza Rice. They are clear with their vision, but they are also relatable and authentic. I also appreciate leaders who give back, like Sara Blakely with Spanx and Tory Burch. Has mentorship made a difference in your professional and personal life? How? I’ve had a number of great mentors over the years who have helped me grow personally and professionally. I also love being a mentor, working with high school and college kids and instilling in them an excitement around entrepreneurship and following their passion. PERSONAL How do you maintain a work/life balance? Sometimes I don’t very well : ) but I try to take each day at a time and put my faith and family first always. I also have learned not to beat myself up if I have to work hard for a few days away from my family, or if I need to spend time with my family and give up on work a bit. What are your top 5 favorite things to do? Hang with my four kids, watch college football, travel, give back/volunteer, and speaking engagements to tell my story and inspire others. LESSONS/ADVICE What’s the most important lesson you’ve learned so far? The Golden Rule: treat others how you want to be treated. If you could do one thing differently, what would it be? It comes down to the people. I would have trusted my gut more often when it came to people and I would have been slower to hire and quicker to fire. What advice would you give to other women considering starting their own franchise brand? Align your business to your passions. If you firmly believe in your idea and pour your heart and soul into it, you will make a much bigger impact. WHAT’S NEXT What would you like to achieve in the next 5 years? I hope to see the number of camps grow to 1,000 over the next several years so we can provide superior pet care to even more pets who have yet to experience Camp Bow Wow. What’s coming up that you’re excited about? I can’t wait to see how technology plays into pet care. n Franchiseupdate I S S U E I , 2016  fu1_camp(25-27).indd 27 27 2/7/16 3:02 PM