Female Founders
Even the apostrophe in the name is
purposeful. “It’s all about unfollowing
the rules,” she says. Plus it helps people
see “fire” (not “fried”), an integral part of
the brand’s identity of cooking pizza with
fire. “That’s how pizza is supposed to be
done,” she adds.
Even the structure of the company is
different. It’s been decentralized from the
start, she says, with the 44 partners getting
together monthly for a conference call. “The
amount of communication and involvement
here is different. I don’t know how many
franchise companies have monthly meetings,” she says, comparing their structure
to Major League Baseball’s, where all the
owners have a seat at the table.
And, if each of the 44 partners opens
just 2 or 3 restaurants per year, the brand’s
goal of add [