Grow Market Lead
ternational licensee candidates asking
for your Item 19. They want to see what
you are publicly saying about the unit
economics of your franchise.
• How will they communicate with
you? As noted, an intranet is the best way
to overcome time zones and get your
best practices out to licensees around
the world.
Finding the best licensee
Update your company website to include
an international licensing section with
basic information about your brand and
the requirements for an international
licensee—and an easy way to contact
your development department. This is
the least expensive international marketing you can do and can lead to excellent
candidates.
Attend IFA meetings and network
with franchisors that have already gone
global. They can help you make fewer
mistakes!
Work with the U.S. Commercial
Service offices in your target countries.
Online Information Resources
The Economist
Financial Times
Fraser Institute
GlobalVue (from EGS)
International Franchise Association
McKinsey & Company
U.S. Commercial Service
Wall Street Jo W&