2015 FRANCHISE TECHNOLOGY BUYER’S GUIDE
Company:
Cockrell Enovation
Franchise and consumer organizations rely on
Cockrell Enovation for complete management
of their brands. We’ve merged the capabilities
of both the agency and print worlds to offer
a closed loop system for developing and
maintaining a consumer brand. Our in-house
creative and print teams provide years of
experience in developing, manufacturing
and distributing marketing and in-store
merchandising components for franchise
organizations. Our efficient process enables
you to keep your costs lower while reducing
the amount of contacts and effort required to
develop creative and manufacture marketing
items. Cockrell Enovation has eliminated the
silos traditionally associated with marketing,
enabling you and your franchisees to achieve
brand consistency and growth.
Overall services include: Creative, Web
Design and Development, Marketing and
Grand Opening Plans, Retail Point-of-Sale and
Customer Experience, Broadcast Advertising,
Media Planning, Marketing and Brand
Strategy, Marketing Assets Management,
Print Manufacturing, Portal Solutions for
Franchisees
Number of Total Clients:
Contact:
400
Name: John Cockrell Jr.
Title: Vice President
Phone: (817) 336-0571
Email: [email protected]
Number of Franchise Clients:
8
Number of Total Franchise
Locations Served:
1,000
Typical Timeframe for
Migration/Installation:
Depends on scope of project, average time is
2–3 months
Noted Clients:
Dickey’s Barbecue Pit, Schlotzsky’s, Chicken
Express, Spaghetti Warehouse, Big
Frog Franchise Group, Pella Windows,
Beauticontrol Cosmetics, Mary Kay
Target Brand/Organization
Size:
Homepage:
20–500 locations, Retail, QSR, Fast Casual
www.cockrellenovation.com
Testimonial:
Address:
“We are in a very competitive market where
national brands are fighting hard for every
last point of market share. We are not the
richest, oldest or biggest. We must be faster,
more innovative, more creative and be able
to get a much bigger result from every dollar
we invest in marketing. That is why we use
Cockrell Enovation. They help us deliver high
impact marketing collateral that ensures we
deliver brands that sell.”
James Sellers
Sellmark Corporation
218 W. Broadway Avenue
Fort Worth, TX 76104
USA
Year Founded:
1964
Year Started in Franchising:
2005
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