Franchise Update Magazine 2015 Franchise Technology Buyer's Guide | Page 28

2015 FRANCHISE TECHNOLOGY BUYER’S GUIDE Target Brand/Organization Size: 10–500 units Address: 33 Buford Village Way, Suite 329 Buford, GA 30518 USA m2mstrategies.com m2M Strategies m2M is dedicated to solving the unique problems of local marketing inherent to franchise systems. Implementing effective, measurable local marketing programs in an automated way that insures brand consistency and compliance is a challenge; but one we embrace. With detailed knowledge of the needs of the franchisor and the needs of the franchisee, m2M is built to serve both, meeting the needs of the brand and each local store. Digital advertising (PPC) and automated drip marketing are the latest trends in local marketing and represent a meaningful percentage of typical local marketing spend. Yet, these programs are often costly with no real measurement of ROI that justifies the investment. We enable our clients to GO BEYOND THE CLICK! Vanity metrics and assumed success are no longer acceptable. The proprietary m2M Strategies integrated marketing solution built for franchising is the answer to franchisor and franchisee marketing success. Testimonials: “m2M’s ability to report on our specific business objectives is really unique.” Tom Wood, President Floor Coverings International Year Founded: 2011 Number of Total Clients: 32 Number of Total Locations Served: 800+ Number of Franchise Clients: 32 Number of Total Franchise Locations Served: 800+ Typical Timeframe for Migration/ Installation: 2–4 months Noted Clients: Floor Coverings International, California Closets, Pillar to Post, Any Lab Test Now, Discovery Point Childcare, Goldfish Swim Schools, Foot Solutions, Handyman Connection “Marketing companies have promised a lot to me over the years. m2M is one of the few that actually delivered on their promises.” Ray Margian