Franchise Update Magazine 2015 Franchise Technology Buyer's Guide | Page 27

2015 FRANCHISE TECHNOLOGY BUYER’S GUIDE LMap POW ERED BY silvercrest a d v e r t i Company: Pricing: LMap, Powered by Silvercrest Advertising Silvercrest Advertising has created a revolutionary tool unlike anything you have seen. Not only are you able to design creative, but you can use an interactive map to identify where your local marketing pieces should be distributed. It’s kind of like a local advertising agency for each of your franchisees. In addition to local advertising, LMap can also be used to customize collateral and marketing material as well as purchase branded apparel and specialty products. The best part of the entire thing is it is completely free. Stop paying the other guys for software when ours is better, faster and free! There is no fee to set up creative. There is no fee for users to log in. There is absolutely no fee to use our software for either the franchisee or franchisor. Homepage: www.lmap.com www.silvercrestadvertising.com Address: 15357 Magnolia Blvd., Suite 223 Sherman Oaks, CA 91403 USA Year Founded: 2011 Year Started in Franchising: 2012 Number of Total Clients: 35 Number of Franchise Clients: 26 Number of Total Franchise Locations Served: 10,000 Typical Timeframe for Migration/Installation: On average 14 days. Noted Clients: Batteries Plus Bulbs Liberty Tax Service Parts City Auto Parts (Subsidiary of O’Reilly Auto Parts) Doc Popcorn Goldfish Swim School House Doctors Target Brand/Organization Size: Any organization from 1 location to 10,000 locations can benefit from this tool! If you are an organization that only has a few owners this is the right tool for you. It’s important to introduce structure early. If you do not, you will have a much harder time doing it later when it could be detrimental to your business. If you are an established franchisor and need to reduce costs to your current platform or you are introducing it for the first time, our implementation team will make sure that it’s a smooth transition from your current environment to LMap. s i n g “It was critical that we find a local marketing platform that would both support our existing franchisees and allow for future growth. We found the ideal product in LMap, and have been extremely impressed with Silvercrest Advertising’s innovation, professionalism and customer service.” Shana Krisan, Director of Marketing Goldfish Swim School “Our mission is to make home improvements, home repair and remodeling easier for homeowners who don’t have the know-how, tools or time to do it themselves. Thanks to its geo-targeted, user-friendly and customercentric design, LMap is the ideal way for our franchisees to get their information in the hands of consumers within their territories in a very strategic, cost-effective way. The flexibility and simplicity of LMap far surpasses anything we’ve ever seen. I’m so happy I connected with Silvercrest. Their software is quick and easy for our franchisees to use, and is the solution to many of our marketing and branding challenges.” Michelle Southworth, Brand Manager House Doctors Contact: Name: William Rodriguez Title: President & Co-Founder Phone: (818) 475-7622 Email: [email protected] Testimonials: “Partnering with Silvercrest Advertising has made a fast, significant gain in my department efficiencies. Through use of online tools for print media and creative execution, their team leverages national buying power and manages a multitude of our marketing programs—both existing and new. Silvercrest is an all-in-one-solution, empowering our franchise partners to localize media—in a tailor-made way, that has never been done before—while assuring consistent brand execution.” Cathleen Stewart, VP Marketing Batteries Plus Bulbs 2015 FRANCHISE TECHNOLOGY BUYER’S GUIDE TBG2015_allpages.indd 25 25 5/7/15 10:28 AM