2015 FRANCHISE TECHNOLOGY BUYER’S GUIDE
Company:
Hot Dish Advertising
Our approach to developing a sound
marketing strategy starts at 10,000 feet
to drill down to the best strategy for our
clients. We believe in using data to drive
our recommendations. We have access to
nationally syndicated data through MRI,
Scarborough, and more. This information
provides us intelligence about your consumer
and also that of your competitors.
When we combine that intelligence with
your customer research, we are able to
create messaging and creative executions
that will resonate with your target audience.
Combining data and research, we can
identify opportunities for you to grow your
business. And we are able to hone in on
your consumers’ media consumption habits
to formulate an effective media plan to
drive business. We then develop and place
comprehensive 360-degree plans to help our
clients meet their objectives. All plans include
a post-buy analysis and recommendations in
order to optimize over time.
Homepage:
http://hotdishad.com
Address:
800 Washington Avenue North, #200
Minneapolis, MN 55401-1286
Other Description:
Hot Dish is a full-service advertising agency
with expertise in:
• Rebranding/Logo development
• Marketing strategy and planning
• Website development
• Local marketing tactics
• Promotional plans
• Media planning and buying
• SEO, SEM, and digital advertising
• Fully integrated advertising campaigns
• Print, direct mail, brochures, van wraps,
24
broadcast, trade shows, retail signage,
package design, social media, email
marketing, etc.
Year Founded:
1999
Year Started in Franchising:
2000
Number of Total Clients:
“Once Hot Dish redid the look and feel of my
company, I once again became proud of my
company. I love everything Hot Dish has ever
done for us.”
Chad Hallock, Founder, CEO, HFC
Budget Blinds, Tailored Living
Contact:
Name: Dawn Kane
Title: President
Email: [email protected]
25
Number of Franchise Clients:
21
Pricing:
Hot Dish offers both retainer and per project
pricing to meet the needs and budgets of our
clients.
Target Brand/
Organization Size:
What Hot Dish Advertising excels at is helping
franchises grow, so we can accomplish your
goals whether you have 30 units or 1,000.
Our most successful relationships have been
with franchisors who view us as a partner,
rather than as a vendor, and who are
passionate about growing their business.
Testimonials:
“The true partnership we have with Hot Dish
has driven results in growing our franchise
system. We now have our best foot forward
and expect to beat projections and increase
our sales by 36% this year.”
Charles Watson, Franchise Dev