2015 FRANCHISE TECHNOLOGY BUYER’S GUIDE
Franchising com
Company:
Franchising.com
Franchising.com is the world’s leading
provider of franchise information on the
web. Current content channels include upto-date news and information on franchise
opportunities, multi-unit franchising issues,
franchise development, consumer marketing,
franchise leadership and franchise law.
Over the past 5 years, Franchising.com
site visits have dramatically increased by
over 100%, from 901,530 visits to over
2,000,000.* We have boosted advertiser
leads, clicks and calls by nearly 24%, from
90,000 to 112,000 in 2014. Market research
indicates that it takes up to 8 touchbacks
to produce a customer inquiry. To amp up
customer retention and generate leads,
Franchising.com has drastically boosted our
advertiser touch points through our Business
Overview page, Awards and Testimonials
page, Videos & Media pages, Franchise
Requirements page, and Request Information
form.
We have also added press release
exposure; our syndication network consists
of over 200 search, business, and industryspecific websites, publications, and blogs.
Our social media share program allows your
brand message to be shared on social media
channels worldwide.
We can provide you with 100% trackable
analytics. Our advanced pixel tracking system
can accurately record all advertising activity,
including: ad views, direct leads, referred
leads, direct clicks, and remote action clicks
and calls. Franchising.com is the largest
franchise information website in the world,
with over 116,000 Google indexed site
pages. Our traffic is 99% organic, meaning
we do not compete with you for ad space or
touch points.
* Projected based on Q1 stats.
Franchise Opportunities Channel
Franchising.com has produced over 112,000
trackable visitor actions (leads, click-thrus and
calls) and is the leading franchise opportunity
destination with over 900,000 advertiser ad
views in 2014. (Franchise Insider analytics,
2014)
16
Multi-Unit Franchisee Channel
Delivers useful and significant information for
existing multi-unit franchisees and receives
over 40,000 annual visits.
Franchisor Channel
Provides relevant content pertaining to
Franchise Leadership, Development, Consumer
Marketing and Franchise Law. This channel
receives over 34,000 visitors annually.
Homepage:
www.Franchising.com
Address:
6489 Camden Ave., Suite 204
San Jose, CA 95120
USA
Year Founded:
1988
Year Started in Franchising:
1988
Number of Total Clients:
500 +
Number of Franchise Clients:
500+
Pricing:
Franchising.com offers several competitive
advertising platforms that allow our clients to
effectively engage their target audiences.
Typical Timeframe for
Migration/Installation:
Average advertising programs can be
installed in two to three days.
Noted Clients:
Dunkin’ Brands, CKE, Jersey Mike’s Subs,
Satmetrix, Checkers, Denny’s, Direct Capital,
Bill.com, Popeyes Louisiana Kitchen, Massage
Heights, Constant Contact, Hungry Howie’s
Pizza
Target Brand/Organization
Size:
We serve all size companies from start-ups to
the Fortune 500.
Testimonials:
“A franchise