Franchise Update Magazine 2015 Franchise Technology Buyer's Guide | Page 18

2015 FRANCHISE TECHNOLOGY BUYER’S GUIDE Franchising com Company: Franchising.com Franchising.com is the world’s leading provider of franchise information on the web. Current content channels include upto-date news and information on franchise opportunities, multi-unit franchising issues, franchise development, consumer marketing, franchise leadership and franchise law. Over the past 5 years, Franchising.com site visits have dramatically increased by over 100%, from 901,530 visits to over 2,000,000.* We have boosted advertiser leads, clicks and calls by nearly 24%, from 90,000 to 112,000 in 2014. Market research indicates that it takes up to 8 touchbacks to produce a customer inquiry. To amp up customer retention and generate leads, Franchising.com has drastically boosted our advertiser touch points through our Business Overview page, Awards and Testimonials page, Videos & Media pages, Franchise Requirements page, and Request Information form. We have also added press release exposure; our syndication network consists of over 200 search, business, and industryspecific websites, publications, and blogs. Our social media share program allows your brand message to be shared on social media channels worldwide. We can provide you with 100% trackable analytics. Our advanced pixel tracking system can accurately record all advertising activity, including: ad views, direct leads, referred leads, direct clicks, and remote action clicks and calls. Franchising.com is the largest franchise information website in the world, with over 116,000 Google indexed site pages. Our traffic is 99% organic, meaning we do not compete with you for ad space or touch points. * Projected based on Q1 stats. Franchise Opportunities Channel Franchising.com has produced over 112,000 trackable visitor actions (leads, click-thrus and calls) and is the leading franchise opportunity destination with over 900,000 advertiser ad views in 2014. (Franchise Insider analytics, 2014) 16 Multi-Unit Franchisee Channel Delivers useful and significant information for existing multi-unit franchisees and receives over 40,000 annual visits. Franchisor Channel Provides relevant content pertaining to Franchise Leadership, Development, Consumer Marketing and Franchise Law. This channel receives over 34,000 visitors annually. Homepage: www.Franchising.com Address: 6489 Camden Ave., Suite 204 San Jose, CA 95120 USA Year Founded: 1988 Year Started in Franchising: 1988 Number of Total Clients: 500 + Number of Franchise Clients: 500+ Pricing: Franchising.com offers several competitive advertising platforms that allow our clients to effectively engage their target audiences. Typical Timeframe for Migration/Installation: Average advertising programs can be installed in two to three days. Noted Clients: Dunkin’ Brands, CKE, Jersey Mike’s Subs, Satmetrix, Checkers, Denny’s, Direct Capital, Bill.com, Popeyes Louisiana Kitchen, Massage Heights, Constant Contact, Hungry Howie’s Pizza Target Brand/Organization Size: We serve all size companies from start-ups to the Fortune 500. Testimonials: “A franchise