2015 FRANCHISE TECHNOLOGY BUYER’S GUIDE
Company:
Constant Contact
Constant Contact for Franchise has email and
a suite of other online marketing tools your
franchise network needs to gain new and
repeat customers, keep existing franchisees
happy and engage franchise leads; all with
centralized and local controls to maintain a
consistent brand and a local feel.
Only Constant Contact makes online
marketing simple for both you and your
franchisees with affordable, easy-to-use tools,
free award-winning support and do-it-forme services specifically designed to ensure
adherence to your brand and messaging
guidelines. Constant Contact is trusted by over
850 franchise brands and is the preferred
email marketing vendor of the International
Franchise Association.
The solution offers:
• Franchise admin portal – Efficiently
manage and track your franchise network’s
marketing from one place—you can push new
campaigns into local accounts, add/remove
accounts, change ownership of accounts and
see an aggregate view of campaigns and their
performance.
• Branded templates for Franchisees
– Create marketing campaigns fast with a
library of mobile-friendly templates available
for you and your franchise network. Ensure
brand consistency and simplify marketing
for your franchisees with custom templates
available for your whole franchise network
that enable localized marketing with locked
down branding.
• Local sending – Help franchisees
do local mark