MARKETING
COMMUNICATIONS
IS GROWING AND
EVOLVING RAPIDLY
and there has never been a better
time to give yourself a competitive
edge in this dynamic industry.
Our fully-online Integrated Marketing
Communications (IMC) program is the first
accredited master’s program of its kind in
the world. Today’s digital world demands
communicators who can cut through the
noise to reach and influence audiences across
various platforms. With a degree in IMC
from WVU, you will learn how advertising,
public relations and marketing converge
to create consistent messaging across all
channels. Through our innovative curriculum,
you’ll discover the latest techniques and
how to implement a successful marketing
communications strategy.
Learn more at
imc.wvu.edu/prsa
REED COLLEGE OF MEDIA